Sustainable Fashion - Over Consumption

Collaborative editorial with Never Fade London

Published in 33Magazine 

Creative direction, words and photography: Gabby Sep

 Fast fashion is no friend to the environment. We are the true problem, we buy more than we need, in hope to make us feel better,  and sadly we started to see garments as disposable products. If an item we purchase has a lower price cost , we don’t feel as guilty to buy in bulk, especially now that online brands are filling our emails with daily ‘treat yourself’ discounts,  and can find real bargains for a price of our Favourite Starbucks coffee. Its about seasonal trends that we feel the need to follow. Buying new clothes weekly to keep up with the Fashion world and influencer culture where is all about the ‘swipe ups’ .  Its really the time to take a step back of how much we buying and rethink more carefully what we actually need. 95 % of clothing we throw away could have a second life and can take something that’s already existed and make something new. 

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